When I set out to launch stableminded (formerly Unstable Insights), my goal was simple and clear:

Provide practical, easy to digit insights into stablecoin and blockchain payments.

I was inspired to build in public, offering a transparent look at the journey—not to celebrate wins but to share a grounded, honest perspective that I hope can motivate others to produce content about the topics they are passionate about.

With stableminded (formerly Unstable Insights), my goal has been to demystify the stablecoin space and make blockchain conversations accessible, so that this newsletter becomes a trusted resource for anyone, whether they’re new to blockchain or seasoned professionals.

In this issue, I’m sharing a recap of stableminded (formerly Unstable Insights)’ first three months—what’s worked, what’s been challenging, and how this journey has evolved so far.

On July 26, I announced the end of my time at Rise and my commitment to start stableminded (formerly Unstable Insights).

Rise is a hybrid crypto/fiat payroll platform. Think like deel but more crypto-native. I was on the go to market team there.

During my time selling the product to web2 and web3 clients, it sparked a genuine curiosity about the potential of stablecoins and blockchain payments. I got to see first hand what the global demand for stablecoin payments looked like.

While I was there, I did a ton of research on our competitors and the overall market. What I found was that the information was hard to access, scattered across different platforms and blogs, and often buried in technical jargon.

I spent a lot of time compiling lists of interesting companies and watching shifts in the market, especially the way stablecoins were beginning to blend into fintech. Realizing that the space lacked a central resource inspired me to create stableminded (formerly Unstable Insights).

My goal has been to make this newsletter the go-to platform for stablecoin content—whether it’s to find projects, understand market trends, or get a practical sense of what’s happening in blockchain payments.

There’s more to build here, but I hope stableminded (formerly Unstable Insights) is already becoming that valuable resource for the stablecoin and blockchain payments community.

Starting from zero, I launched stableminded (formerly Unstable Insights) without a subscriber base or established readership. By early August, the count was still zero, but I kept sharing updates and insights on LinkedIn to spreading the word on what I was doing next

By the end of August and heading into September, I had gained 54 subscribers, thanks to organic reach and consistent LinkedIn engagement on topics like MetaMask’s entry into payments and general market thoughts.

Fast forward to September 25, and I pushed publish for the first time. In case you missed it, check it out here:

This was a big milestone.

Although I felt some nerves about launching and battled imposter syndrome, the positive response encouraged me to keep going.

And over the next month, from October 2 to October 29, subscriber numbers jumped from 94 to 143 as I continued to publish consistently and interact with readers across platforms.

Here’s the subscriber breakdown:

LinkedIn has been an essential part of stableminded (formerly Unstable Insights)’ growth, generating substantial engagement that has fueled steady subscriber increases. Here’s what LinkedIn engagement has looked like over the past 90 days:

Total Impressions: 168,309 impressions across posts.

High-Performing Content: One post surpassed 10,000 impressions, and four others received between 5,000 and 8,000 impressions. These posts focused on stablecoin trends and news, showing that LinkedIn has a solid appetite for blockchain insights.

Consistent Engagement: 45 additional posts received between 1,000 and 5,000 impressions each, reflecting steady interest in the weekly updates.

Overall Activity: Of around 60 posts, some received fewer than 1,000 impressions and included reposts or quick updates. Even these smaller interactions contribute to the platform’s overall visibility and reach.

LinkedIn has proven to be an ideal space for B2B-driven content on stablecoins, showing that the audience is broader than expected and is engaged with insights on the evolving intersection of fintech and blockchain.

I find most of my audience on linkedin are people that work in the space professionally

I have been a huge advocate for creating crypto content for linkedin. There is a lot less noise to break through. The big caveate is it depends on who you are writing to and what your goal is. X (twitter) is still king for crypto consumer/retail content.

For me, Im writing for primarily a B2B audience. These numbers only encourage me to double down on linkedin crypto content.

While LinkedIn has been the main driver, Twitter provides a different kind of reach, with an opportunity to connect with a more “crypto-native” crowd. Since August, here’s what Twitter engagement has looked like:

Ill be the first to admit it, I have not put a ton of time into X. Ive mostly repurposed Linkedin content into threads that did not do great. It was a bit discouraging, but my biggest takeaway is that I needed to upgrade to Twitter Premium to be able to publish long form posts. Thats my bread and butter.

My strength’s are not ultra short-form, 3 to 4 sentence content.

I’ve seen improved performance in Twitter posts, suggesting a growing potential here but to be fair its only been tow weeks. As I continue to repurpose LinkedIn posts and beehiiv posts, I’m optimistic about X being a more valuable channel for growth.

My intention in sharing these numbers is to hold myself accountable. I’m already tracking them, so I might as well put them together and share them with you. If anyone reading has feedback, I’m all ears.

More than that, I hope these insights encourage someone who may be a few steps behind me on their own content journey. I’m not a seasoned marketer; my background is in sales, and my content experience has been a journey of self-teaching. Over a year into writing, I’m finally starting to see results from the effort, and that growth is compounding.

The biggest lesson I can offer is simple: start, and don’t stop.

The key isn’t perfect consistency but resilience. If you miss a day, post the next day.

If your newsletter’s delayed, publish it when it’s ready.

This persistence—keeping up the habit and not getting discouraged by gaps—has been the difference for me to be able to consistently create content.

Not every post will be a hit; sometimes, a piece that performed well might be followed by one that flops.

But if you’re committed to experimenting, those insights can show you what your audience values.

Through trial and error, I’m learning what resonates.

Right now, some of the trending content includes:

With three months under my belt, I’m excited about the future of stableminded (formerly Unstable Insights).

I have a growing list of articles on new projects and topics I’m eager to share, and I’m also exploring the idea of creating a directory to make this newsletter a more comprehensive resource for the stablecoin market.

In the coming months, I’ll keep producing regular long-form articles and daily posts on LinkedIn and Twitter.

As always, if you have any suggestions on projects to write about or would like to be featured in my content, just respond to this email and shoot your shoot!

For anyone reading this who is thinking about starting a content journey, I encourage you to jump in, start small, and learn as you go. If there’s any way I can help—whether it’s advice, feedback, or sharing more insights—I’m here to connect.

And if you’ve been finding value in stableminded (formerly Unstable Insights), sharing it with a friend or colleague is the best way to support this journey. Every recommendation means a lot, and I’m grateful for each subscriber.

Thank you